The SME Fashion Program is an Upstream advisory initiative led by IFC aimed at accelerating leading SMEs in Africa's fashion and lifestyle sector. The program seeks to identify; support; and equip 30 high-potential SMEs with tailored technical assistance to enhance their investment readiness and facilitate matchmaking with IFC and partner financial institutions. The ultimate objective is to enable these SMEs to secure financing; scale operations; and access new markets to become global brandsThe program will cover Africa but has prioritized Morocco; Nigeria; Senegal; South Africa; Egypt; Kenya; and C?te d¡¯Ivoire¡ªcountries and companies with sales over 800k; substantial export capacity.IFC is inviting qualified consulting firms to express their interest in supporting the following key activities:1.Market Mapping and Identification:2.*Conduct a comprehensive mapping of Africa's fashion and lifestyle to identify 75 high-potential SMEs with sales over USD 800K and strong growth and export prospects.*Prioritize SMEs and short list 30 SMEs demonstrating profitability; capacity to scale fast; export track records; and alignment with gender inclusion and youth employment objectives.3.SME Needs Assessment:4.*Conduct a detailed assessment and business plan for the 30 SMEs selected by IFC including their technical assistance needs to enhance investment readiness and market expansion capabilities.3. Prepare a technical assistance action plano Design a technical assistance plan for the 30 SMEs to meet IFC standards and financing eligibility.